Increasing Customer Loyalty at Your Restaurant With SMS Marketing
While driving new customers to your restaurant is essential to your success and growth, it’s just as necessary to attract returning customers. Building customer loyalty is a critical factor in your long-term growth. One effective way of ensuring repeat business is with SMS marketing tactics. The following tips will help you find ways to increase customer loyalty through this platform.
Connecting your customer loyalty program to the mobile platform allows you to send effective push notifications to alert your customers. For instance, you can set up a push notification each time your members earn points or rewards through your program. You can also send push notifications for one-time bonuses and special offers to entice dine-in customers to return. These notifications are also ideal for encouraging customers to leave a review.
Convenience can often be a deciding factor when individuals choose a restaurant. Your text message marketing efforts can add value to your customers’ experiences at your restaurant. Offering a full menu through a mobile app, along with pre-ordering features and in-app payment options, can make your restaurant more appealing to individuals looking for convenience when deciding on where to eat. Ordering ahead means faster service and happier guests who are more likely to return.
Create a Sense of Urgency
SMS Marketing is an excellent way to create a sense of urgency and encourage customers to return to your restaurant. When you send push notifications, emails, or text messages to your loyal customers, use words that enable them to act in a shorter time. Putting a deadline on special offers lets people know they have a limited amount of time to use it. This tactic can be particularly effective when used on customers who haven’t ordered from your restaurant in the last 30 days. It serves as an excellent reminder that you are there waiting for them.
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